After 18 successful years as an aerospace consultancy business, AC&S decided in 2004 to re-design its Corporate Identity and change its logo, originally designed by the honorary chairman Dr. Jan von der Decken.
We started out with a new logo and accordingly adjusted business stationary etc. A young, up-and-coming company, dreiraum, our neighbour in Langenargen-Bierkeller, has been working with AC&S to bring new dynamics to the AC&S logo and consistency to the firms corporate design. Over the years the colour scheme has changed from a bright blue to the dark blue we adopted approximately a year ago. Last year we decided to not just vary the colour a little bit but to make comprehensive changes.
Made up of the AC&S emblem and a pictorial mark, the new-look AC&S logo is the main element of the new Corporate Design. The rounded contours in both the emblem and the pictorial mark give a fresher, more dynamic feel to the new logo. This effect is further enhanced by the addition of a new corporate colour, silver. The absence of any "revolutionary" elements in the new logo is deliberate, the idea being to build a bridge with a certain sense of tradition and maintain recognition value.
With the new website online and a newly designed flyer (download from this page) we have almost concluded the creation of the Corporate Identity.